Less Overwhelmed.
More Fulfilled.

I help individuals tap into who they are and what they want, so they can feel less overwhelmed and more fulfilled.

SERVICES

Coaching

Many people lack clarity around their goals, priorities, and how to set a clear path forward leaving them feeling overwhelmed and unfulfilled. MAB Coaching offers a proven framework to help you get clear on what matters most, allowing you to focus your days on what is truly important. When we are clear on who we are and what truly matters, we feel less overwhelmed and more fulfilled.
1:1 Coaching offers a custom, personalized approach to getting clear on what matters most to you through identifying your values, natural gifts, desires, and traits specific to how you were made. We then implement incremental changes, habits, and rhythms into your everyday life that reflects these values and moves you toward your goals.

Liftoff Workshop

The Liftoff Workshop is a 4-week boot camp via Zoom that allows you to experience the clarity and confidence of MAB Coaching in a virtual, group coaching setting.
Group coaching is a great tool for teams to engage with content together while also offering individuals a chance to experience the benefits of coaching in a supportive group setting.
Next Liftoff Workshop launches in September. Sign up to be the first to learn about the next Liftoff Workshop launch.

Speaking + Workshops

Customized Workshops: I design interactive workshops that are carefully crafted to address your team’s specific goals and challenges. Whether you’re looking to enhance self-awareness, boost team dynamics, or cultivate a culture of confidence and collaboration, I use The 6 Types of Working Genius to provide the tools and insights needed to drive meaningful change.
Dynamic Speaking Engagements: With a focus on personal growth, self-leadership, and identity, my speaking engagements are designed to challenge, motivate, and inspire. I draw on my experience and expertise to deliver powerful messages that resonate with diverse audiences, leaving them with actionable takeaways.

MARY ASHLEY

I grew up in Metro Atlanta in the heyday of 90s radio dreaming of becoming a radio star. With a degree in Broadcast Journalism from the University of Georgia, I started my career at a local radio station, reporting the afternoon news and traffic. I spent my “free time” preparing to compete in the Miss Georgia pageant, hoping to become Miss Georgia and ultimately Miss America. I figured if I was going to be a star, Miss America was a good foot in the door. For two years post college, I worked 12+ hour days between the radio station and the local bagel shop scrubbing the inside of cream cheese coolers to pay for the pageant coaching, training, and custom wardrobe.

Spoiler: I did not win. But through the training, coaching, and preparation, I learned the value of hard work and how to set and pursue seemingly impossible goals. This experience led me to a renewed perspective on what truly mattered and a deeper sense of self. I thought: maybe I’m not the star of my own story. In fact, maybe my life’s work was not to become a star but to highlight other people’s success by sharing their stories. I transitioned into Public Relations, where the focus on workplace culture was rejuvenating. However, despite having amazing clients, the work felt empty, prompting another path of self-discovery.

This path of self-discovery led to fried chicken, and I joined Chick-fil-A Operator Shane Todd in Athens, GA to help develop his growing leaders. I created a leadership development program for college graduates who want to invest 2 to 3 years in Athens Chick-fil-A and invest in their personal and professional growth to propel themselves to whatever is next. The organization has since more than doubled in revenue, and I’ve worked with dozens of high-performing leaders.

In the meantime, I’ve gotten married and started a family—two babies in two years. Learning to integrate being a mom with career aspirations has made me more intentional about my work, seeking joy, fulfillment, and purpose while supporting my family. I became a Certified Professional Coach and now help others clarify who they are, what they want, and how to create a plan forward to realize their dreams.

I once thought I was the star of my story. Then, I believed I was meant to tell other people’s stories. Now, I realize my life’s work is to help others live a better story—one worth telling and sharing, impacting generations to come.

TESTIMONIALS

When I started with Mary Ashley, I was very unclear on my purpose and values. I had achieved most of my personal and professional goals, but I felt unfulfilled and directionless. I’d reached the end of my own self awareness, and needed help getting to a place of peace and confidence. Over the last few months, she has helped me uncover a number of limiting beliefs that have been the key to a deeper understanding of who I am and who I was created to be. Just this week, I was finally able to articulate my unique strengths and contribution – something that I haven’t been able to do in years, maybe ever. I deeply trust her wisdom, perspective and intention and can’t imagine where I’d be without her guidance.

Keri Patrick

Sr. Principal Operations Lead, Chick-fil-A, Inc.

Mary Ashley is a naturally gifted communicator and she truly cares about those she is developing. Mary Ashley intently listens with an objective view to provide wise and honest feedback. Prior to meeting with Mary Ashley, I had no previous experience with a professional coach. She met me where I was and walked alongside me as I learned about myself. Mary Ashley helped me to navigate and discover core truths about myself that I had not yet realized. Once discovering these truths, Mary Ashley provided the resources and tools for me to best articulate the story I wanted to tell. I am grateful for the support and guidance I have received from Mary Ashley and would highly recommend her to those interested in self discovery.

Sarah Millender

Chick-fil-A Operator Candidate

Mary Ashley has helped shape the professional and person I am. When I graduated college and needed direction, she helped to equip me with the knowledge, resources, and personal time I needed to grow into the professional I am today. There was never a challenge we couldn’t find the answer to. Her kind, compassionate, and straightforward counsel is a major catalyst for my success.

Marisa Bartholomew

Project Manager, Athens Chick-fil-A

Mary Ashley was a tremendous asset for our team as we navigated opening a brand new small business. She coached us through the process, helped create our vision and core values, and helped us turn our ideas into intentional words. She even completed a culture training for our employees. We would have been lost without her help and guidance. She is such a joy to work with!

Blake Arnold

Small Business Owner

My sessions with Mary Ashley have helped me make progress in a lot of areas that I have been stagnant in for a long time and have made me consider things that I have not at all before. I really appreciate the time we spent working through the things I value most!

Jeri Franklin

Client Manager, Alight Solutions

The investment I made in Mary Ashley Baker Coaching was one of the best decisions I’ve ever made. She taught me how to navigate the daily struggles of being a business owner with grace, confidence, and objectivity. Mary Ashley never just told me what I wanted to hear; she told me what I needed to hear. It was like having a therapist for my business. Over the past few months, I’ve had to make some really tough decisions, and I thank God I had MAB in my corner to consult about the issues I was facing. I cannot recommend her enough.

Liz McShane

CEO, On Trend Creative Studio

Coaching with Mary Ashley has been a game changer for my clarity and confidence at work and at home. This was my first go at professional coaching and I did not know what to expect. I was unclear on what challenges I was actually facing and what I needed help with for my career. Mary Ashley was patient with me, but I also appreciated that she pushed me and didn’t accept lazy answers on my end. She pushed me to dig deeper, and she gave me the space to work through the questions and challenges real-time with her. I am so thankful to have found Mary Ashley, and she is worth every penny of the investment!

Shannon Howard

Sr. Principal Team Leader, Chick-fil-A, Inc.

I cannot recommend Mary Ashley Baker enough for her exceptional career coaching! Working with her was a transformative experience. She helped me discover so much about myself and my professional journey. Mary Ashley taught me how to ace interviews using the STAR method, and I now feel confident in showcasing my skills and experiences. Her ability to connect with women in the workplace is truly remarkable; she made me feel seen and understood throughout the coaching process. Mary Ashley’s encouragement helped me recognize my previous work experiences, talents, and strengths, empowering me to appreciate what I bring to any workplace. Thanks to her guidance, I feel more equipped and motivated than ever to pursue my career goals. If you’re looking for a coach who genuinely cares and knows how to elevate your professional journey, hire Mary Ashley Baker!

Morgan Reed

Event Marketing Consultant, Trinity Community Partners

Mary Ashley Baker (MAB) recently led a Working Genius session with our directors. This session has been the best leader development session we’ve had all year. MAB was exceptionally personable, professional, and poignant. We continue to talk about the “light bulb” moments we had when she helped us better understand ourselves and our peers. From better daily communication to more productive meetings, we’ve already seen immense benefit from this timely investment. We will definitely be partnering with MAB again soon.